WP Rocket Review: Is it Worth Paying For?

In this short WP Rocket review I’m going to go over if it’s worth purchasing or not. Not to delay the point, I believe it is worth purchasing, but only if you are experiencing slow site issues regularly. I’ll cover more of why I use it on my main sites, and what it has to offer below. Let’s dive in!

WP Rocket Review

What Does WP Rocket Have to Offer?

WP Rocket is a WordPress plugin used to boost your website to rocket fast speeds. Now, I realize that sounds a little cheesy, but it was created to make your sites faster. This in turn can improve your user experience and your website’s ranking.

WP Rocket Review Basic Settings

Website Speed Increase

As I mentioned above the focus of WP Rocket is to improve your sites speeds. It does this by caching. The plugin creates a cache of the static file of your site content. When a user accesses the content it then serves it directly from the cache folder. This greatly increases the overall speed and performance of your website. 

WP Rocket Caching

Easy Setup

WP Rocket has a leg up on many of its competitors because of its easy to use control panel layout. It has multiple tabs to work with including Basic, Advanced, CDN, Tools, FAQ, Support. In all honesty you can stick within the Basic settings and be just fine using this plugin. This makes it very easy to get your site speed boosted in just seconds after installing the plugin. I’ll get into some of those settings here next.

Minification

Minification is one of the key areas focused on within the Basic page. This is one of the things that many sites get dinged on when using GTMetrix to test page speeds. This plugin alleviates that from ever being a problem again by letting you focus on HTML, Google Fonts, CSS, and Javascript. These changes will not only boost your GTMetrix score, but will also help your site speed.

Lazy Load

On the Basic page the first option is Lazy Load. What lazy loading images does is focus on displaying images and videos only when they are visible to the user. This is a huge advantage over the alternative of loading an entire site with every image and video. If you’ve ever seen a site slowly loading image by image on it, it’s highly unlikely they’ve got a lazy load feature enabled on their website.

Support

This is a tough one for me to talk about as I previously applied for a support position with WP Rocket. Anyways, their support team is awesome. They use a ticketing system, and as long as your account is active you can open tickets with their skilled staff anytime help is needed. I know that they have staff members available in all different time zones. Therefore, getting help shouldn’t take too long once a ticket is submitted.

WP Rocket Support

WP Rocket Pricing

In terms of pricing WP Rocket has a few options. For starters, they have a 14 day no-risk money back guarantee period. It’s awesome that they offer this because you can literally try it out and see if your site speeds improve, and if not get a refund. That offer is hard to beat!

The paid plans on WP Rocket include a Single site license for $49, a Plus license for $99 that covers 3 websites, and an infinite license that covers unlimited websites. With each of these plans you get one year of support and updates. Therefore, if you want to continue to have an active license and take advantage of support and updates you’ll need to renew each year. At this time each renewal come at a 30% discount.

WP Rocket Pricing

WP Rocket Review: Final Thoughts

I recommend WP Rocket. However, I know many people opt to go for a free plugin rather then pay for a more premium one like this. If you decide not to go with WP Rocket, there are many free alternative plugins out there within the plugin repository for WordPress. Either way I highly recommend using one of them to cache your sites. In the past, I used WP Rocket on my two higher volume websites, and only upgraded to a bigger license when offering it as a feature for client websites as part of an upsell. 

When using it I’ve seen better website speeds than the other free caching type plugins out there. So in the end, the value really comes down to how much that increased speed over a free option means to you. I tend to use this in tandem with the plugin ShortPixel and have seen wonderful results. However, I’ve also seen good results with ShortPixel and the free caching plugins as well. I think much of this is site and content dependent though. If you’d like to read more about ShortPixel check out my ShortPixel review post. Either way, I hope you found this WP Rocket review to be helpful, and it at least opened your eyes to the need for WordPress speed.