WP Rocket Review: Is WP Rocket Worth it?

WP Rocket Review

WP Rocket Review: Is WP Rocket Worth it?

In this short WP Rocket review I’m going to go over if it’s worth purchasing or not. Not to delay the point, I believe it is worth purchasing, but only if you are experiencing slow site issues regularly. I’ll cover more of why I use it on my main sites, and what it has to offer below. Let’s dive in!

WP Rocket Review

What Does WP Rocket Have to Offer?

WP Rocket is a WordPress plugin used to boost your website to rocket fast speeds. Now, I realize that sounds a little cheesy, but it was created to make your sites faster. This in turn can improve your user experience and your website’s ranking.

WP Rocket Review Basic Settings

Website Speed Increase

As I mentioned above the focus of WP Rocket is to improve your sites speeds. It does this by caching. The plugin creates a cache of the static file of your site content. When a user accesses the content it then serves it directly from the cache folder. This greatly increases the overall speed and performance of your website. 

WP Rocket Caching

Easy Setup

WP Rocket has a leg up on many of its competitors because of its easy to use control panel layout. It has multiple tabs to work with including Basic, Advanced, CDN, Tools, FAQ, Support. In all honesty you can stick within the Basic settings and be just fine using this plugin. This makes it very easy to get your site speed boosted in just seconds after installing the plugin. I’ll get into some of those settings here next.


Minification is one of the key areas focused on within the Basic page. This is one of the things that many sites get dinged on when using GTMetrix to test page speeds. This plugin alleviates that from ever being a problem again by letting you focus on HTML, Google Fonts, CSS, and Javascript. These changes will not only boost your GTMetrix score, but will also help your site speed.

Lazy Load

On the Basic page the first option is Lazy Load. What lazy loading images does is focus on displaying images and videos only when they are visible to the user. This is a huge advantage over the alternative of loading an entire site with every image and video. If you’ve ever seen a site slowly loading image by image on it, it’s highly unlikely they’ve got a lazy load feature enabled on their website.


This is a tough one for me to talk about as I previously applied for a support position with WP Rocket. Anyways, their support team is awesome. They use a ticketing system, and as long as your account is active you can open tickets with their skilled staff anytime help is needed. I know that they have staff members available in all different time zones. Therefore, getting help shouldn’t take too long once a ticket is submitted.

WP Rocket Support

WP Rocket Pricing

In terms of pricing WP Rocket has a few options. For starters, they have a 14 day no-risk money back guarantee period. It’s awesome that they offer this because you can literally try it out and see if your site speeds improve, and if not get a refund. That offer is hard to beat!

The paid plans on WP Rocket include a Single site license for $49, a Plus license for $99 that covers 3 websites, and an infinite license that covers unlimited websites. With each of these plans you get one year of support and updates. Therefore, if you want to continue to have an active license and take advantage of support and updates you’ll need to renew each year. At this time each renewal come at a 30% discount.

WP Rocket Pricing

WP Rocket Review: Final Thoughts

I recommend WP Rocket. However, I know many people opt to go for a free plugin rather then pay for a more premium one like this. If you decide not to go with WP Rocket, there are many free alternative plugins out there within the plugin repository for WordPress. Either way I highly recommend using one of them to cache your sites. In the past, I used WP Rocket on my two higher volume websites, and only upgraded to a bigger license when offering it as a feature for client websites as part of an upsell. 

When using it I’ve seen better speeds than the other free caching type plugins. I tend to use this in tandem with the plugin ShortPixel and have seen wonderful results. However, I’ve also seen good results with ShortPixel and the free caching plugins as well. I think much of this is site and content dependent though. If you’d like to read more about ShortPixel check out my ShortPixel review post. Either way, I hope you found this WP Rocket review to be helpful, and it at least opened your eyes to the need for WordPress speed.

ShortPixel Review: Image Optimizer Plugin


ShortPixel Review: Image Optimizer Plugin

In this ShortPixel review I’ll be covering the image optimizer plugin, and if it’s worth purchasing. To cut to the chase on this, I personally use ShortPixel on my own websites and on my clients as well. To find out exactly why I’m using it continue reading on!

In this day and age, we have so much analytical data out there showing the importance of images on websites. If you have a website or a basic blog without images chances are it isn’t performing well. Readers don’t want to be bogged down with nothing but text. Images are important, but so is website speed. ShortPixel helps us to find the balance between the two.

ShortPixel Review

Why Use ShortPixel

ShortPixel was created to optimize your images. This has become more and more important to users. The big reason this has become so important is because of website speeds. No end user wants to sit around staring at their screen waiting for an image to slowly load. If you want to speed up your website, optimizing images is essential.

Google sees it as essential as well. Google has been documented speaking about the importance of page speeds. They want the best experience for users on their browser, and we should want the same for our users on our sites as well.

Various Compression Types

Compressing images makes your website load faster. There are three compression types or levels with ShortPixel. The three types are lossy, glossy, and lossless. For most users, lossy is a great option. Glossy has a slightly higher quality, but can slightly slow down your site. Lossless has the most picture perfect look. However, lossless has the smallest reduction is file sizes.

ShortPixel Compression Types

Automatic and Bulk Optimization

When setting up ShortPixel you’re given the ability to have automatic optimization upon upload of new images into your WordPress site. This is possibly the best feature within ShortPixel because of how much time it saves you. Additionally, you can do bulk optimization with already existing images. These are both huge advantages over manually doing image optimization. 

Faster Website Load Speeds

Earlier I wrote about the three image optimization options that ShortPixel has. The option you choose directly affects your website speed. However, picking any of the options will make a positive impact overall. I personally experienced shaving off over 1 second on my load time on my other website, which is a big blog site with tons of images. The site load time went from 1.8 seconds to 0.7 seconds load time based on my GTMetrix results.

No Size Limits

There are no size limits or restrictions with ShortPixel images. This is not true of all image optimization plugins. This can really come into play if you’re a professional photographer with very high quality large images.


In terms of pricing ShortPixel currently offers four monthly plans. They have free, short, large, and xxl plans. The free plan is a great way to get started and test the plugin, but in reality it probably isn’t enough for most users. It limits the images to 100 optimized images. 

ShortPixel Pricing

The paid plans also include an option for one time purchases as well. These are for 10,000 images, 30,000 images, 50,000 images, and 170,000 images. If you don’t like subscriptions this could be a great option for you. These one-time plan images do not expire. So, if you purchase 30,000 images today you don’t need to use the credits for them until you’re ready.

The other pricing option is for dedicated servers where millions of images can be optimized. Most of the people reading this will not need this kind of plan, but the option is there if you ever do.

ShortPixel Backend

When you login to ShortPixel there are more options than you might think. Some of the key features are the sub-accounts, the API key, and the associate domains sections. 

The sub-accounts area lets you manage clients and their usage. For web development companies or agencies this could be very beneficial. The API key is important because that’s how you validate or link your account to a specific website. The API key also helps with that when you’re using the ShortPixel adaptive images plugin. There is also an optimization report that shows your account usage stats.

ShortPixel Backend Options

ShortPixel Review: Final Thoughts

I hope that you found this ShortPixel review to be helpful. I have mentioned this in some of my other posts, but I believe a great combination for speed is combining ShortPixel and WP Rocket with a solid host like SiteGround or GreenGeeks. This is the formula I’ve used time and time again with great results.