ShortPixel Review: Image Optimizer Plugin

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ShortPixel Review: Image Optimizer Plugin

In this ShortPixel review I’ll be covering the image optimizer plugin, and if it’s worth purchasing. To cut to the chase on this, I personally use ShortPixel on my own websites and on my clients as well. To find out exactly why I’m using it continue reading on!

In this day and age, we have so much analytical data out there showing the importance of images on websites. If you have a website or a basic blog without images chances are it isn’t performing well. Readers don’t want to be bogged down with nothing but text. Images are important, but so is website speed. ShortPixel helps us to find the balance between the two.

ShortPixel Review

Why Use ShortPixel

ShortPixel was created to optimize your images. This has become more and more important to users. The big reason this has become so important is because of website speeds. No end user wants to sit around staring at their screen waiting for an image to slowly load. If you want to speed up your website, optimizing images is essential.

Google sees it as essential as well. Google has been documented speaking about the importance of page speeds. They want the best experience for users on their browser, and we should want the same for our users on our sites as well.

Various Compression Types

Compressing images makes your website load faster. There are three compression types or levels with ShortPixel. The three types are lossy, glossy, and lossless. For most users, lossy is a great option. Glossy has a slightly higher quality, but can slightly slow down your site. Lossless has the most picture perfect look. However, lossless has the smallest reduction is file sizes.

ShortPixel Compression Types

Automatic and Bulk Optimization

When setting up ShortPixel you’re given the ability to have automatic optimization upon upload of new images into your WordPress site. This is possibly the best feature within ShortPixel because of how much time it saves you. Additionally, you can do bulk optimization with already existing images. These are both huge advantages over manually doing image optimization. 

Faster Website Load Speeds

Earlier I wrote about the three image optimization options that ShortPixel has. The option you choose directly affects your website speed. However, picking any of the options will make a positive impact overall. I personally experienced shaving off over 1 second on my load time on my other website, which is a big blog site with tons of images. The site load time went from 1.8 seconds to 0.7 seconds load time based on my GTMetrix results.

No Size Limits

There are no size limits or restrictions with ShortPixel images. This is not true of all image optimization plugins. This can really come into play if you’re a professional photographer with very high quality large images.


In terms of pricing ShortPixel currently offers four monthly plans. They have free, short, large, and xxl plans. The free plan is a great way to get started and test the plugin, but in reality it probably isn’t enough for most users. It limits the images to 100 optimized images. 

ShortPixel Pricing

The paid plans also include an option for one time purchases as well. These are for 10,000 images, 30,000 images, 50,000 images, and 170,000 images. If you don’t like subscriptions this could be a great option for you. These one-time plan images do not expire. So, if you purchase 30,000 images today you don’t need to use the credits for them until you’re ready.

The other pricing option is for dedicated servers where millions of images can be optimized. Most of the people reading this will not need this kind of plan, but the option is there if you ever do.

ShortPixel Backend

When you login to ShortPixel there are more options than you might think. Some of the key features are the sub-accounts, the API key, and the associate domains sections. 

The sub-accounts area lets you manage clients and their usage. For web development companies or agencies this could be very beneficial. The API key is important because that’s how you validate or link your account to a specific website. The API key also helps with that when you’re using the ShortPixel adaptive images plugin. There is also an optimization report that shows your account usage stats.

ShortPixel Backend Options

ShortPixel Review: Final Thoughts

I hope that you found this ShortPixel review to be helpful. I have mentioned this in some of my other posts, but I believe a great combination for speed is combining ShortPixel and WP Rocket with a solid host like SiteGround or GreenGeeks. This is the formula I’ve used time and time again with great results. 

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